Strategic Thoughts

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June 15, 2005

Post Referendum Poll

For the first time since the May 17th vote, a poll has been published that attempts to interpret the referendum on BC-STV. Nordic Research Group surveyed 806 British Columbians between May 31 and June 5, 2005. The poll was part of NRG Nordic Research Group's monthly omnibus poll. People were asked how they voted and why. Only 15% said they were "very informed about STV"; 45% of those who voted yes said "it's time for a change". The firm states that the overall results have a margin of error of +/- 3.5%, 19 times out of 20.

Nordic asked whether STV should be implemented since it came so close, a majority in 77 of 79 constituencies (40 were required to pass) and 57.69% of the total provincial vote (60% was required to pass). 47% said the referendum failed so STV should be rejected, 39% said it was close enough to go ahead with STV, and 14% didn't know or refused to answer.

It would be interesting if other polling firms conducted similar research. Since Premier Campbell stirred interest in change, his government might commission a poll and release the results it obtains, something that would be a refreshing change for a government that is far from open.

Campbell appears likely to displease a substantial portion of British Columbians no matter what he does. He has said nothing about how he voted in the referendum. More people oppose going ahead with STV (47%) than voted for the BC Liberals (45.8%), yet 39% is a substantial minority to ignore. If polling done by Ipsos-Reid before the election was accurate, Liberal voters are likely to make up a disproportionate share of those who oppose going ahead with STV. In their April 30th poll of 1050 British Columbians, only 37% of those who said they intended to vote Liberal also said they intended to vote yes in the referendum, 46% of NDP voters said they would vote yes.

Perhaps Campbell can demonstrate a new style of working with the Opposition that might satisfy voters that the message about change has been heard. A longer question period and direct answers rather than posturing would be a good start.

Nordic's poll was released on June 13th and covered by some radio stations. The Vancouver Sun which editorially endorsed STV ran a nearly full page opinion piece on June 14th calling for STV to be implemented. No story in the paper mentioned the results of Nordic's poll.

 

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