May
26, 2004
Media
Strategy for the Campbell Liberals
Will
the Campbell Liberals try to fly under the radar until the
legislature resumes sitting in October? They have the opportunity
to duck out of sight and hope that by not being visible their
prospects will improve. The federal election will dominate
the news in June, and few want to think about politics for
the rest of summer. It will take a lot of effort, for either
the opposition or the government, to create enough attention
provincial issues to compete with distractions over the next
three months.
Campbell
is so unpopular that merely seeing him in the news could help
drive down the polling numbers. Perhaps flying under the radar
is their best strategy for a bounce in polls by fall when
the pre-election campaign will get underway with nomination
meetings.
Government
backbenchers who know that they are being thrown overboard
may not be willing to accept a sit back and hope strategy.
They are likely looking for ways to raise their profiles and
improve their prospects.
The government
is trapped by circumstances that it cannot control on matters
like the competition bureau's review of the BC Rail sale,
the RCMP raid on the legislature and the prospect of charges,
the special prosecutor's recommendations on Doug Walls, and
the first ministers' meeting this summer. Perhaps that is
why the Campbell government is actively seeking to compete
with distractions in the news and generate stories it feels
it can control.
Another
staged joint cabinet meeting with Alberta is an example of
the government's media strategy. The meeting might make the
local news in Prince Rupert where the meeting is being held,
but don't expect it to knock federal election coverage off
the front page. According to the government's
news release, the first joint cabinet meeting resulted
in "An agreement between the Ministry of Education and
Alberta Learning to jointly acquire and develop learning resources
will result in potential annual savings of $350,000 for each
province." There is no mechanism for the public to determine
whether this figure was picked out of the air, or is based
on fact.
Ten ministers
from each province, about a third of the Campbell cabinet,
will attend the joint cabinet meeting and hold a news conference
at 2 PM on Wednesday, May 26th. You can expect more announcements
that defy verification, but it probably doesn't matter since
few will notice that the meeting took place.
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