March
5, 2003
Tourism
BC Begging for Guidance on Olympic Bid
A major
part of Premier Campbell's economic plan is missing. Convention
Centre expansion, Sea to Sky highway construction, a possible
rapid transit line and various Olympic venues could result
in thousands of construction jobs over the next seven years.
It is rather ironic that the government that promised economic
revival based on tax cuts is turning to public sector mega-projects
to stimulate job growth. In the long term, growth from a
successful Olympic bid is primarily related to tourism which
also relies on the public sector for successful marketing.
The plan for tourism marketing does not exist.
In a
free society people are able to continue to voice their
opposition to the Olympic bid even though both the Vancouver
vote and various public opinion polls show that a majority
support the bid. More constructive criticism might be targeted
at weaknesses in the economic plan so as to encourage government
to fill in the gaps.
The
Auditor General's report on the 2010 Olympic bid said "the
economic impact scenarios with the biggest payoffs will
require an exemplary tourism marketing program both before
and after the Games for the whole of British Columbia (in
addition to the Games marketing planned for by the Bid Corporation)."
Tourism British Columbia, the crown corporation responsible
for tourism marketing and accountable to Minister of Competition,
Science and Enterprise, Rick Thorpe, quoted the Auditor
General's report in the"service plan" for 2003-2006
that it tabled with this year's budget. It did not include
the Auditor's parenthetical remark that marketing must
be "in addition to the Games marketing planned by the
Bid Corporation." It observed that "In partnership
with other destination marketing organizations such as Tourism
Vancouver, Tourism Victoria, Tourism Whistler, Tourism Richmond
and the Canadian Tourism Commission, Tourism British Columbia
has identified a need to develop a framework that identifies
key priorities for a 2010 tourism strategy, including discussions
of product, infrastructure, human resources, marketing and
relative funding requirements." Unfortunately, and
shockingly, that is all the three year service plan for
Tourism BC says about the 2010 Olympic bid!
It should
be noted that over half of the tourism benefits identified
in the economic impact report prepared for government is
related to the Convention Centre Expansion rather than to
the Olympics. The federal and provincial governments have
assured British Columbians that the Convention Centre Expansion
will proceed even if the Olympic bid is unsuccessful. A
marketing plan for the Convention Centre Expansion is necessary
by the time ground is broken for the project. Big conventions
are planned years in advance.
There
is a catch 22 in all of this. When the Campbell government
announced that the Convention Centre Expansion would be
funded by the tourism industry as well as by the federal
and provincial governments, it was
revealed that the tourism industry's share will come
from the hotel tax that is currently used to fund tourism
marketing.
Tourism
British Columbia receives 1.65 points of the 8% British
Columbia Hotel Room Tax. It is planning to spend $106 million
on its marketing programs over the next three years which
is more than its expected income ($25 million per year of
which is from the hotel tax). Tourism Vancouver, Tourism
Victoria, Tourism Whistler, and Tourism Richmond also receive
hotel tax revenue equal to 2% of the accommodation purchased
within their boundaries. Somewhere out of that pool of money
that is currently going to marketing, $90 million is going
to be diverted to pay for part of the Convention Centre
Expansion at the same time that a significantly expanded
marketing effort is necessary. The updated economic impact
study for the Olympic bid said that the tourism organizations
mentioned here are working with the Canadian Tourism Commission
as a committee called "Tourism 2010" to develop
a tourism marketing plan for the province. It noted that
"In addition to the need for partnerships and co-ordination,
there is also a need for sufficient levels of funding to
support the marketing effort. The tourism projections in
this model depend on the assumption of coordinated and successful
tourism marketing. Further analysis should be undertaken
to ascertain the level of coordination and funding that
will be necessary to achieve the successful marketing on
which the tourism economic impact is computed."
In other words, someone else needs to figure out how to
obtain the results government has assumed will be achieved.
No wonder the Auditor General said the economic benefits
are subject to "material" error!
February
5, 2003
Translating
the Auditor General's Report
on the 2010 Vancouver Olympic Bid
Some
people are putting a misleading spin on the Auditor General's
Report (http://www.bcauditor.com/PUBS/2002-03/Report6/OlympicGames.pdf
) on the Vancouver 2010 Olympic bid. This handy guide
attempts to translate some of the passages found in the
report. Some quotes from the Auditor's Report have bold
emphasis added to draw attention from readers.
Report:
"The Province is the sole guarantor of the Games.
This is an important commitment. Predicting costs, revenues
and economic conditions seven years into the future is inherently
difficult and imprecise. To protect the Games, the IOC requires
a guarantee that unforeseen costs will be covered. The Province
is making that guarantee. Any cost increases or revenue
shortfalls the OCOG cannot control-arising from inflation,
interest or exchange rate fluctuations, the state of the
economy, world threat levels, weather events and so on-are
a financial responsibility of the Province."
Translation:
A successful bid is an enormous risk to the province.
Report:
"Estimating revenue is not an easy task, given the
inherent variability of many of the revenue sources. Obtaining
the estimated levels of revenues provided through the IOC-broadcasting
and international sponsorship-is essentially outside the
OCOG's control. And, achieving some other revenue goals-for
example, for Canadian sponsorship-will need a favourable
economy and a very good marketing program."
Translation:
The revenue estimates are probably unreliable and depend
on good luck.
Report:
"The Province's costs shown in this report do not include
those related to an expanded Vancouver Trade and Convention
Centre or a new rapid transit link from the Vancouver Airport
to downtown. The Trade and Convention Centre would be useful
to Games organizers, but not essential-in fact the Bid
Corporation has developed a budget and plan for an alternative
location for the media centre. The rapid transit
link is not necessary for transporting people during
the Games, and may not be ready in time for them."
Translation:
$2.5 billion in capital costs are not included in the report.
Over half the benefits previously attributed to a successful
bid are due to the Convention Centre but are not included
here because the Bid Corporation has an alternative plan
that makes the Convention Centre expansion unnecessary.
Report:
"
the economic impact scenarios with the biggest
payoffs will require an exemplary tourism marketing program
both before and after the Games for the whole of British
Columbia (in addition to the Games marketing planned
for by the Bid Corporation)."
Translation:
A major part of the plan is missing.
Report:
"The Province has guaranteed to the IOC and others
(including the City of Vancouver) it will cover any unforeseen
costs of the Games. It is providing for this obligation
by including a $139 million contingency in its budget. We
are concerned this contingency allowance may not be sufficient
to cover the many possible cost increases or revenue decreases
that could affect the Games between now and 2010."
Translation:
There is not enough money in the budget to cover the blank
cheque.
Report:
"
the estimated minimum cost related to
putting on the 2010 Olympic Winter Games and Paralympic
Winter Games, including the costs covered by Games operating
revenues, is $2,892 million."
Translation:
Minimum means it will go up from there.
Report:
"The Province's economic impact studies estimate that
the Games could, over the next 12 to 17 years, generate
incremental provincial Gross Domestic Product increases
of $2.0 billion to $4.2 billion, and incremental provincial
tax revenue increases of $214 million to $538 million. Readers
should be aware that all of these estimates are future
oriented; actual results achieved will vary from estimates,
and the variations may be material."
Translation:
"Material" is auditor speak for very, very big.
The estimated benefits amount to less than 1% of GDP, are
subject to major errors and may not be capable of measurement
17 years from now.
Report:
"The estimates we examined were developed based on
the assumption that all aspects of the Games would be well
managed."
Translation:
The games had better not be managed like the computer project
in the Premier's office.
Report:
"We also concluded that some revenue targets-in particular,
local sponsorship, donations, and other revenue-will require
favourable circumstances and effective marketing if they
are to be met. This combination of inherent variability
and challenging revenue targets means revenues are a high-risk
part of the Bid Estimates."
Translation:
You cannot count on the Premier's assurance with respect
to how much taxpayers will have to pay to cover the shortfall.
It will likely be higher than $1.248 billion.
Report:
"Bid Corporation staff believe that the contingency
in the Games expenditure budget would also cover any revenue
shortfall, should one occur. We believe that although
this contingency may be adequate to cover expense variability,
it may not cover revenue shortfalls as well."
Translation:
Don't believe what they tell you about contingency funds.
Report:
"Bid Corporation acknowledged to us that its local
sponsorship revenue estimate is greatly increased in size
over revenues generated by past major events in Canada or
by the Canadian Olympic Committee. Nevertheless, because
the Olympic brand is exclusive and valuable, they believe
the revenue goal is achievable-given a favourable economy,
strong sponsorship support and effective marketing."
Translation:
The estimates for local sponsorship revenues are heavily
padded and not reliable.
Report:
"Vancouver's revenue estimate is based on selling
more tickets than either of the two previous winter Games,
because its venues are larger and it plans to sell tickets
to the medal ceremonies separately. The ticket prices for
premium events are generally higher than the local market
is used to, based on the IOC view that the Games are a once-in-a-lifetime
event."
Translation:
The estimates for ticket revenue are also inflated and probably
not attainable.
Report:
"Unlike licensing, some other revenue sources such
as donations are only proposals. A further $28 million of
other revenue is a projection of revenue sources yet to
be fully identified or properly defined. As such, these
amounts are not supported by assumptions that can be assessed
for reasonableness at this time."
Translation:
The padding of revenue never ends!
Report:
"The Province, through its guarantees, has agreed
to be responsible for a number of currently unquantifiable
costs. In its approved funding envelope for Games-related
expenditures, the Province has included a $139 million contingency
for such costs. However, we have been unable to find a reasoned
methodology to support that amount, and are concerned that
it may be insufficient."
Translation:
The spending side is also a wild guess.
February
17, 2003 UPDATE - The Province has ended the uncertainity
by annoucing the land purchase and a construction schedule.
Minister Thorpe said that the expansion will proceed with
or without the Olympics.
January
18, 2003
Convention
Centre Expansion at Risk
The
Auditor General's report on the 2010 Olympic bid (http://www.bcauditor.com/PUBS/2002-03/Report6/OlympicGames.pdf
) contains some disturbing news about the promised Convention
Centre expansion. According to the Auditor's report "The
Trade and Convention Centre would be useful to Games organizers,
but not essential - in fact the Bid Corporation has developed
a budget and plan for an alternative location for the media
centre." (page 3)
What
that "alternative location" might be is not clear,
but section 16.5 of the Bid Book says "The International
Broadcast Centre (IBC) will be located in the proposed Richmond
Trade and Exhibition Centre (RTEC) which will be built on
land currently owned by the federal government in the community
of Richmond, immediately south of Vancouver and adjacent
to Vancouver International Airport." It goes on to
say that "The Main Press Centre (MPC) will be located
in the Vancouver Convention and Exhibition Centre (VCEC)
on Vancouver's central waterfront." Only one sentence
is devoted to the possible expansion of the convention centre.
The bid book notes that "A project to expand the VCEC
is underway, and is being coordinated and supported by both
the federal and provincial governments." If the
expansion is a done deal, why does the Auditor's report
say that "the Bid Corporation has developed a budget
and plan for an alternative location for the media centre"?
At the
time federal participation in the Convention Centre expansion
was announced, the federal
news release contained information about a delay when
it said "Prime Minister Chrétien and Premier
Campbell also announced that their governments would sign
a formal agreement confirming this commitment within the
next six months." That was on December 4th. If six
months becomes seven months, as it often does in government,
it would put signing the deal after the IOC announcement
on the successful bidder. Toronto got its waterfront improvement
without winning a bid. Vancouver should get the convention
centre expansion whether or not it gets the Olympics.
The
expansion of the Vancouver's Convention Centre accounts
for over half of the economic benefits attributed
to the Olympics in the province's economic impact study.
A November
22, 2002, news release claimed that the combined impact
of the 2010 games and an expanded Vancouver Convention and
Exhibition Centre could generate $10.7 billion in economic
activity. By contrast, the Auditor General's report says
"The Province's economic impact studies estimate that
the Games could, over the next 12 to 17 years, generate
incremental provincial Gross Domestic Product increases
of $2.0 billion to $4.2 billion
" The difference
of $6.5 billion or more is due to different time lines (20
-30 years vs. 12 to 17), and the inclusion or not of the
Convention Centre expansion. With so much of the economic
impact of the Games really attributable to the Convention
Centre expansion, the words of the Auditor General that
the expansion is not essential are particularly troublesome.
In the
absence of the Convention Centre Expansion, the most optimistic
forecast for benefits from the games, $4.2 billion over
12 to 17 years, amounts to a lift of only 2 tenths of one
percent for GDP (14 years times current GDP of $130.1 billion
divided into $4.2 billion). The $1.2 billion that will be
spent on the games plus several billion more for infrastructure
could no doubt generate far more economic growth than that
on a variety of alternative projects.
The
provincial government should immediately respond to the
uncertainty created by the Auditor General's report. If
the Auditor is wrong, then what else is inaccurate in his
report? If he is right, then what games are being played
by the federal and provincial government on the expansion
of the Convention Centre? Perhaps the Auditor's words refer
to nothing more than what would happen if the expansion
is not completed in time, but it is hard to believe that
Vancouver would host the games in a construction zone. Keep
in mind that the attempt to expand the Centre with a private-public
partnership has already failed. Has the Auditor signaled
that both levels of government are prepared to back out
of their commitments?
To end
any uncertainty, the Premier should clearly state that the
Convention Centre expansion will proceed whether the Olympic
bid is successful or not.
December
17, 2002
Salzburg
2010
Recognition
of the strength of the Salzburg bid will not stop critics
from blaming Mayor Larry Campbell and COPE if Vancouver
loses the bid. Part of that spin is that COPE would never
have approved a vote on the Olympic bid if the NDP were
in power. Those who advance that argument, including Vancouver
Province columnist Mike Smyth, demonstrate that they know
nothing about COPE. Premier Gordon Campbell seemed to be
a big fan of citizens voting on anything they desire when
he introduced a private members bill in 1995 to amend the
Recall and Initiative Act, and as Premier he insisted that
a vote on treaty principles was the right thing to do no
matter what the cost. As is too often the case, what is
right seems to depend on whose side you are on and let the
facts be damned.
Critics
of Vancouver's upcoming vote tend to forget that there is
no guarantee that Vancouver will win the bid, vote or no
vote. Since everyone's costs are someone's income, the $35
million spent on the bid will benefit someone even if it
doesn't produce the games for Vancouver-Whistler. One of
the beneficiaries of the bid, even an unsuccessful bid,
should be tourism in British Columbia. The economic case
for an expanded convention centre is much stronger than
the case for the Olympics. Perhaps that is why the economic
study for the bid declines to separate the future benefits
of the convention centre from the marginal benefits of the
bid. Ottawa and Victoria should be crystal clear that the
convention centre expansion will proceed with or without
a successful Olympic bid. Attention to those details seems
to be lost as debate shifts to the merits of COPE honouring
its election promise.
GamesBid.com
is a website that describes itself as "an authoritative
review of Olympic bid business". Its bid index has
consistently put Vancouver in second place to Salzburg.
Those who believe that a successful bid would distort priorities
and lose money might be inclined to shout "Go Salzburg".
Readers of the GamesBid.com website will discover that Salzburg
also has its Olympic bid critics. In a news
story dated November 7, 2002, Helmut Huettinger, spokesman
for a concerned citizens committee, appears to have gotten
the director of the Salzburg 2010 to admit that the worst
case scenario could be that the 2010 Games would create
a 20 per cent deficit or about 100 million euro. That may
sound like a lot but it is small relative to the $6 billion
price tag that some put on the Vancouver bid. Of course,
followers of the competing bids know that the Salzburg bid
does not depend on the massive, and perhaps inappropriate,
infrastructure spending that is required for Vancouver.
Does
anyone really believe that an expensive expansion of the
Sea to Sky Highway would be BC's top highway project if
it weren't for the bid? Critics of Mayor Larry Campbell's
vote on the bid say that anyone denied a community grant
in the future may say that the money spent on the vote could
have gone to their community group. The same applies thousands
of times over for every denied or postponed highway project
that must wait while the Sea to Sky is upgraded beyond all
reason. Those who point to deaths on that highway should
consider the number of single vehicle fatalities on the
Coquihalla Highway. Spending hundreds of millions will not
prevent fatalities from reckless driving.
Some
economists argue that any form of government spending, even
building a pyramid in the desert, will help the economy
when it is down. Others believe that any government spending
should always be done on the highest possible priorities.
Who would have thought that the Campbell Liberals are in
the pyramid camp?